Name:
Lays New Year TVC

Client:
PepsiCo Lays

Description:
In this ad, featuring famous actors Mikaal Zulfikar and Mawra Hussain, we used a blend of carefully planned cinematography and authentic scenarios to highlight the dedication of workers during the New Year’s period. We staged the scenes with our actors and brand ambassadors in real-world locations, such as convenience stores and security posts, but filmed in advance to ensure smooth operations and high-quality footage. Handheld cameras and natural lighting were employed to capture genuine, heartfelt reactions as the team delivered gift hampers to working individuals. We carefully timed the delivery of the hampers to create spontaneous moments of surprise and joy. The instrumental music provided an emotional backdrop, enhancing the contrast between the celebratory spirit of New Year’s and the workers’ steadfast commitment.